We recently asked licensees in the on-trade sector about their motivations for listing new products and factors that influence the rate of sale.

Here are some key insights we gathered

With as many people attempting dry January this year as the previous 10 years combined, the no alcohol movement has only gathered momentum. Enough people have now felt the benefits, tracked their better sleep scores, and signed up to the notion that it is now socially acceptable to abstain.

Retailers have boldly refocused their category offering to accommodate the shift. But in comparison, the on trade channel feels though its lagging behind. With 509 pubs closing their doors forever in 2023 (The Guardian). It is now business critical for bar owners to strengthen their offering.

The Aspall Cinema experience offered far more than just a movie screening. It was a rich and meaningful activation designed to create brand affinity and love for Aspall Cyder.

Guests were welcomed with a complimentary pint of Aspall, setting the stage for an evening of indulgence and enjoyment. As the films played, patrons could savour freshly made popcorn and, of course, plenty of Aspall cyder.

The on-trade environment presents a unique challenge for snacking brands - how do you grab attention and drive sales when consumers aren't necessarily visiting pubs with snacking top of mind? 

From creating in bar visibility, and occasions in pub gardens to loyalty and incentive schemes and driving Off to On Trade purchase, here are 9 ways to stand out and create memorable snacking experiences in the on-trade

Designed to be your ear to the ground for all the exciting activations, point-of-sale displays, and promotions emerging in bars, restaurants, and venues across the UK, our On-Trade Safari is perfect if you're seeking fresh ideas to boost awareness and drive sales in the On trade.

The on-trade, traditionally seen as the place where brands are built, is undergoing a significant transformation. While pubs, bars, and restaurants have been hit hardest by economic challenges, the current landscape presents both obstacles and opportunities for brands willing to adapt.

Here’s a look at how brands can embrace the new rules when it comes to on-trade activation.