The Aspall Cinema experience offered far more than just a movie screening. It was a rich and meaningful activation designed to create brand affinity and love for Aspall Cyder.

Guests were welcomed with a complimentary pint of Aspall, setting the stage for an evening of indulgence and enjoyment. As the films played, patrons could savour freshly made popcorn and, of course, plenty of Aspall cyder.

The on-trade environment presents a unique challenge for snacking brands - how do you grab attention and drive sales when consumers aren't necessarily visiting pubs with snacking top of mind? 

From creating in bar visibility, and occasions in pub gardens to loyalty and incentive schemes and driving Off to On Trade purchase, here are 9 ways to stand out and create memorable snacking experiences in the on-trade

As Summer 2024 fast approaches we look back to last summer where we had the pleasure of collaborating with beloved French brioche brand St Pierre to bring an authentic Parisian bakery experience to the heart of London.

The on-trade, traditionally seen as the place where brands are built, is undergoing a significant transformation. While pubs, bars, and restaurants have been hit hardest by economic challenges, the current landscape presents both obstacles and opportunities for brands willing to adapt.

Here’s a look at how brands can embrace the new rules when it comes to on-trade activation.

Now is the opportune time for luxury food and drink brands. But your old luxury strategy wont work. Here are our thoughts on how to make the most of this moment:

This blog is the third and final in the series and will be going into the final part of the webinar - Sustaining momentum: Once the engagement is over, how can you harness data to create hyper-personalised experiences and continue the hype?

This blog is the second of three in the series and will be going into the second part of the webinar - Driving engagement: Once the buzz has been generated, how can we continue to drive as much engagement with a brand as possible?

This blog is the first of three in the series and will be going into the first part of the webinar - Igniting anticipation: How can we boost awareness and excitement in the early stages of your campaign?

We recently sat down with Creative Innovation Lead, Tom Parrish to discuss the importance of ‘playtime’ for brands. We summarised the key points in a blog.

It's no secret that social media has revolutionised the way we interact with the world. But what about the way we shop?

In today's fast-paced world, we're often told that speed is key. But have we stopped to consider if all this speed comes at a cost of enjoyment?

In times of uncertainty, it's common for consumers to become more frugal. However, in the current downturn, we're seeing a contrasting trend emerge.

Brand strategy balances marketing strategies with tactics that allow you to target your potential customers in a variety of ways in a variety of places.

Experiential marketing allows you to connect with your customers on a personal and human. But how do you keep that spark alive after your event has finished?

Thanks to the pandemic, hybrid took centre stage. Blending digital and real life enables us to create experiences that give us the best of both worlds.

With activists like Greta Thunberg, as well as daily news stories raising awareness to the masses, consumer environmental awareness is at an all-time high.

Point-of-sale marketing refers to types of marketing campaigns that are designed to increase the number of purchases made at the point of sale.

Shoppers are leveraging technology to quickly and easily make purchases. In particular, social media is having a significant impact.

Creating a positive customer experience is increasingly dependent on personalisation, as customers seek stronger connections with the brands they buy from.

The path to purchase today is far more integrated. Shoppers now have all the resources they need to make a purchase way before they even enter the market.