The on-trade environment presents a unique challenge for snacking brands - how do you grab attention and drive sales when consumers aren't necessarily visiting pubs with snacking top of mind? 

From creating in bar visibility, and occasions in pub gardens to loyalty and incentive schemes and driving Off to On Trade purchase, here are 9 ways to stand out and create memorable snacking experiences in the on-trade

Designed to be your ear to the ground for all the exciting activations, point-of-sale displays, and promotions emerging in bars, restaurants, and venues across the UK, our On-Trade Safari is perfect if you're seeking fresh ideas to boost awareness and drive sales in the On trade.

As Summer 2024 fast approaches we look back to last summer where we had the pleasure of collaborating with beloved French brioche brand St Pierre to bring an authentic Parisian bakery experience to the heart of London.

The on-trade, traditionally seen as the place where brands are built, is undergoing a significant transformation. While pubs, bars, and restaurants have been hit hardest by economic challenges, the current landscape presents both obstacles and opportunities for brands willing to adapt.

Here’s a look at how brands can embrace the new rules when it comes to on-trade activation.

See what's hot right now and keep up to date with the must know micro-trends, hand-picked by Quantum's very own #GenZ panel 🤳

This is the story of how supported illy to deliver their partnership with TOL 2023 andimmerse visitors in the brand's essence of living "happ'illy."

Now is the opportune time for luxury food and drink brands. But your old luxury strategy wont work. Here are our thoughts on how to make the most of this moment:

From seasonal activations to sustainability developments, our Retail Safari is a carefully curated report of retail activations that we've seen across the UK over the past few months.

The 360-degree brand experience strategically incorporated out-of-home activations, customer partnerships, in-bar promotions, an on-pack competition and a plethora of PR moments, all serving to extend Tequila Rose's presence in consumers' lives.

Tracking what’s hot right now with micro-trends picked by our own Gen-Z Panel.

We were briefed to build the 'Everleaf Embassy'—the home of the brand and the beginning of a series of zero-compromise, eco-conscious bar takeovers.

Welcome to the very first instalment of the Quantum On Trade Safari! At your request, we’ve created this brand new resource following the success of our regular publication, the Quantum Retail Safari.

This blog is the third and final in the series and will be going into the final part of the webinar - Sustaining momentum: Once the engagement is over, how can you harness data to create hyper-personalised experiences and continue the hype?

This blog is the second of three in the series and will be going into the second part of the webinar - Driving engagement: Once the buzz has been generated, how can we continue to drive as much engagement with a brand as possible?

This blog is the first of three in the series and will be going into the first part of the webinar - Igniting anticipation: How can we boost awareness and excitement in the early stages of your campaign?

Our Retail Safari is a curated report of off-trade activations that we've seen across the UK in the past few months. Fasten your seatbelts and dive in!

In the summer of 2023, Quantum undertook a sizzling challenge: to create a memorable experiential activation for Bull's-Eye at Big Feastival.

Our Retail Safari is a curated report of off-trade activations that we've seen across the UK in the past few months. Fasten your seatbelts and dive in!

We recently sat down with Creative Innovation Lead, Tom Parrish to discuss the importance of ‘playtime’ for brands. We summarised the key points in a blog.

Our Retail Safari is a curated report of off-trade activations that we've seen across the UK in the past few months. Fasten your seatbelts and dive in!