Aspall Cyder's Unforgettable Cinema Experience
Last summer, Aspall Cyder brought a truly unique and memorable experience to pub gardens across the UK with its Aspall Cinema activation.
From Cheshire in the North to Hampshire in the South, the Aspall Cinema tour visited 24 venues, spending 104 days on the road and showing a total of 76 classic cinema favourites to over 2,000 delighted guests.
A rich and meaningful activation
The Aspall Cinema experience offered far more than just a movie screening.
It was a rich and meaningful activation designed to create brand affinity and love for Aspall Cyder. Guests were welcomed with a complimentary pint of Aspall, setting the stage for an evening of indulgence and enjoyment. As the films played, patrons could savour freshly made popcorn and, of course, plenty of Aspall Cyder.
For venues, the Aspall Cinema provided a unique opportunity to drive footfall and increase spend, particularly during typically quieter weekday and weekend evenings.
The premium experience attracted customers seeking a memorable night out, resulting in a boost to sales and brand exposure.
Beyond the financial benefits, the Aspall Cinema activation achieved several key objectives:
Rich Experiences
The cinema created a super-premium Aspall experience for consumers, increasing brand affinity among key customers in regions across the UK.
Trial and Repeat Purchase
With a welcome pint of Aspall for every attendee, the activation encouraged trial and generated repeat purchases throughout the evening, fostering brand love.
National Spread
Over four months, Aspall Cyder engaged with consumers nationwide, taking its brand to key regions, cities, and customers across the UK.
Footfall Driving
By supporting venues with a unique and premium experience, the Aspall Cinema attracted visitors, particularly during slower periods, creating a memorable evening for all attending and hosting.
Creating Memories and supporting partners
So, as the curtain closed on last summer's Aspall Cinema tour, the memories and brand affinity it created will undoubtedly linger with Aspall Cyder demonstrating its commitment to providing rich, meaningful experiences that delight consumers and support its partners in the hospitality industry.
If you’d like us to review your summer activation plans to ensure they are cheating a truly memorable experience for your audience, why not contact us to set up an informal conversation.
