The value of low and no alcohol to bar owners 

With as many people attempting dry January this year as the previous 10 years combined, the no alcohol movement has only gathered momentum. Enough people have now felt the benefits, tracked their better sleep scores, and signed up to the notion that it is now socially acceptable to abstain.

Retailers have boldly refocused their category offering to accommodate the shift. But in comparison, the on trade channel feels though its lagging behind. With 509 pubs closing their doors forever in 2023 (The Guardian). It is now business critical for bar owners to strengthen their offering.