The Aspall
Cyder House.
The Challenge
The team at Aspall, came to us with a question: How can we create a concept which celebrates nearly 300 years of tradition and Cyder making expertise, but also capture the contemporary and premium direction of the brand?
The Action
The Aspall Cyder House, a towable, luxury, fully serviced bar space, used to bring premium Cyder to drinkers across flagship events, venue takeovers and off-trade locations. From initial conception to execution at events, everything was delivered within budget and on schedule.
The Results
The Cyder House was launched at Taste of London 2022. It then embarked on a nationwide tour of 11 key accounts, on and off trade.
55k+ Drinkers were reached with 10k+ serves.