Our takes on consumer psychology, creativity and innovation

 

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Explore our latest thinking on the trends and innovation shaping consumer behaviour. Here, you'll find an ever-evolving series of webinars, podcasts, research and perspectives, all designed to better understand people, culture and the industries our clients operate in.

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Welcome to On Air - an ongoing series of podcasts and webinars where we get under the skin of changes in consumer behaviour, culture, and communications, sharing the mic with like-minded companies that are changing the game.

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A regular consumer-eye view on the best brand campaigns and activations across retail, digital, experiential, and beyond. As part of Plugged In, we also conduct bespoke, brand or sector specific deep dives and audits to help our clients gain a deeper understanding of where their brand sits amongst its competitors.

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A project aimed at challenging the misconceptions and preconceived ideas about emerging consumer groups. We exist to help brands bring people together for shared moments of connection, and to do that, we need to deeply understand what sits at the heart of youth culture.