The Challenge
Only a tiny number of brands really stand the true test of time so when Wilkinson Sword entered their 250th year, we knew we needed something BIG.


The Insight
For 250 years, Wilkinson Sword have been there, helping prepare guys and girls for the moments that really matter. Whether its sharpening men’s style or taking care of the little things so that our ladies can focus on the big things. We have always been there.

But our guys and girls are individuals, people that choose their own way, so we needed an on pack offer with individuality, diversity and variety at its heart and with enough impact worthy of a 250 year brand milestone.

The Action
The brands biggest ever on pack giveaway with over £250,000 worth of prizes up for grabs.

Prizes changed every day to reflect the diverse and independent attitudes of our audience. Dramatic on pack graphics highlighting the changes in style and dramatic in-store display allows for retailer exclusives

The Result
The campaign is live at time of writing but getting some industry leading response.


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