Time for an Upsell.

Kopparberg On-Pack Promotion

The Challenge

Create an engaging and exciting activation promoted on pack to increase ROS by up weighting sales and driving up basket size for our shoppers.

The Insight

With the lead up to the Euro’s and uncertainty at the time around the reopening of the On Trade, we needed to deliver a relevant and hugely incentivising offer for shoppers to stand out amongst the crowd across 4-packs, a key format for at home occasions.

The Solution

We planned, conceptualised and delivered an On-Pack promotion that included a brand partnership with Uber Eats. Utilising a fixed fee insurance mechanic, anyone who purchased 2 x 4-packs would receive a £10 Uber Eats e-code as a reward.

We also built the entry mechanic microsite which linked to the Uber Eats back-end to enable a seamless experience for consumers and thorough reporting for the brand and retailer.

The Result

With bold stand out visually and a rich consumer offer, the promotion was hugely successful, without the need for wide amounts of supporting media in-store (only side stacks in c.150 stores) or on social (single ‘paid’ brand post). 

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