Made by Chefs, for Chefs.

Heinz Professional Mayonnaise Food Service Product Launch

The Challenge 

Now Heinz know a thing or two about building consumer brands, but when tasked with launching their first purely foodservice trade proposition for the back of house teams, we were thrilled to help. 

The Insight 

We spoke to Chefs to uncover the actual benefits of this versatile and reliable ingredient: To be a trusted partner in the kitchen when the heat is on. 

The Action 

Introducing: Heinz Professional Mayonnaise. Your Partner On The Pass. Made By Chefs, for Chefs. 

The Execution

Your Partner On The Pass inspired us to create a unique and playful mailer, recipe series and trade ad toolkit to engage the most influential chefs across the industry.  

Mailers were sent out to key chefs identified by the Kraft Heinz team, and trade ads fed into media over the following month to hit home the message. 

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