eufy RoboVac X8 Product Launch
Anker approached us to help them launch their new, innovative eufy RoboVac X8 in the UK. We were tasked with building brand affinity, supporting online listings in key retailers, and creating huge campaign reach with an ATL activation to put the eufy brand front of mind in their peak trading period.
We knew that with the world reopening, and plans being made from the latest Covid pandemic, that consumers would have less time and desire to spend their free time cleaning; leaning perfectly into the automated nature of robotic vacuum products.
To provide the reach and scale that the brand required, we planned, developed and executed a two-week ATL advertising campaign running across both high-profile football stadium ads, as well as London Underground ads in high footfall locations across the city. We decided to focus on the tube because, one of multiple findings, was that research states that 81% of underground users made a purchase due to an out-of-home advert that they had seen.
Plus, to ensure we also drove direct traffic to the product pages on key retailer websites, we also produced highly targeted and creative social media and programmatic advertising campaigns.
Our campaign reached over 24 million UK consumers, exceeding all expectations. We also drove over 50,000 clicks to key retailer landing pages.
We were also delighted that the product sold out in key accounts across the UK.